:30 spot for TD-sponsored Blue Jays promotion across multiple channels (TV, online, in-branch). Co-developed concept, wrote copy, and worked closely with production.
Agency: A361 (2024)
In-house awareness project for TD Tree Days, a green intiative driven by volunteer TD employees. Developed concept, wrote copy, and worked closely with production.
Agency: A361 (2022)
2022 HLV spot showcasing TD’s employee-driven Tree Days program, highlighting the contributions of volunteers.
Seasonal brand-focused TV spot for Kubota. Developed overall brand and product copy. TV spot copy reflected this while matching with existing footage.
Agency: Underdog (2021)
Re-branding project for Fuel Transport, a transportation logistics company. Developed concepts and copy for a range of platforms, notably the website.
Agency: Sid Lee (2017)
Case Study
Winner of 4 Cannes Lions:
Creation of a New Brand Identity: Corporate (Silver)
Brand Collateral (Bronze)
Logo Design: Local Companies & Brands (Bronze)
Video/Moving Images (Bronze)
Winner of 2 D&AD Pencils:
Branding Schemes/Small Organisation (Wood)
Brand Expression in Moving Image (Graphite)
Winner of 1 Strategy Marketing Award:
Design - Logo/Corporate Identity (Gold)
Winner of 1 Clio Award:
Brand Design, Corporate Identity (Product/Service)
Winner of 1 Applied Arts Award:
Logo/Wordmark/Brand Identity, Series
Brand launch for Memory Labs, an archival digitization service. Developed branding and tagline, along with web copy and collateral.
Agency: Stack Creative (2019)
Case Study
CRM piece that was the first part of a two-touchpoint strategy aimed at renewing owners’ love for the brand. Concept of “Exteriors & Interiors” focused on both the physical attributes of Land Rover vehicles as well as the explorer’s mindset. Along with conceptual work, this piece required re-working existing long-form copy as well as many net-new portions.
Agency: Spark44 (2019)
An online contest to name Mother Raw’s 20th flavour included a social campaign, leading to a voting web page.
Agency: Stack Creative (2019)
Single-focused brand emails to recapture customers with seasonal offerings.
Agency: DDB (2018)
Concepting & copy for Facebook pre-roll videos based on existing brand assets.
Agency: Bensimon Byrne (2017)